Launched a "Multi-functional Magnetic Stand" integrating phone stand, power bank, and earphone storage.
Conducted 60+ prototype iterations (inspired by PopSockets' R&D) to achieve lightweight yet durable design.
Result: First-year sales exceeded 500K units, with $39.99 ASP (30% higher than industry average).
Social Media: Partnered with tech KOLs on Instagram/TikTok to showcase usage scenarios (e.g., travel, office), with top video reaching 2M views.
IP Collaboration: Limited-edition Marvel phone cases sold out in one week (inspired by PopSockets' strategy).
Result: 300% increase in DTC traffic, 25% repeat purchase rate.
Operated in-house ISO 9001-certified factory with 1M units/month capacity and 48-hour prototyping.
Maintained CE/FCC certification with <1.5% return rate.
Online: Ranked Top 10 in Amazon BSR, achieved 4.5% DTC conversion rate (optimized landing pages + COD payment option).
Offline: Expanded to Best Buy, MediaMarkt, and other major retailers.